Danh sách từ vựng cần nhớ
Từ vựng |
Phiên âm |
Nghĩa |
Attract 🔈 |
əˈtrækt |
Hấp dẫn, lôi cuốn |
Compare 🔈 |
kəmˈpeə |
So sánh |
Competition 🔈 |
ˌkɒmpɪˈtɪʃən |
Sự cạnh tranh |
Consume 🔈 |
kənˈsjuːm |
to absorb = to use up: tiêu dùng, sử dụng |
Convince 🔈 |
kənˈvɪns |
Thuyết phục |
Currently 🔈 |
ˈkʌrəntli |
Hiện thời, hiện nay |
Fad 🔈 |
fæd |
Mốt nhất thời |
Inspire someone to do something 🔈 |
ɪnˈspaɪə |
Truyền cảm hứng cho ai đó làm việc gì |
Market 🔈 – in the market |
ˈmɑːkɪt |
Thị trường |
Persuasion 🔈 |
pəˈsweɪʒən |
Sự thuyết phục |
Productive 🔈 |
prəˈdʌktɪv |
Năng suất |
Satisfaction 🔈 |
sætɪsˈfækʃən |
Sự vừa long, thỏa mãn |
Học từ vựng qua hình ảnh
Bài tập áp dụng
từ vựng chủ đề MARKETING
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Question 1 of 23
1. Question
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Question 2 of 23
2. Question
Part 2 Question—Response
Listen to the question and the three possible responses. Choose the response that best answers the question.
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Question 3 of 23
3. Question
Listen to the question and the three possible responses. Choose the response that best answers the question.
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Question 4 of 23
4. Question
Part 3 Conversation
Listen to the dialogue. Then read each question and choose the best response.
Why does the store need to be more competitive?
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Question 5 of 23
5. Question
How will the store attract more customers?
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Question 6 of 23
6. Question
Who will the woman call?
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Question 7 of 23
7. Question
Part 4 Talk
Listen to the talk. Then read each question and choose the best answer.
Who would listen to this talk?
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Question 8 of 23
8. Question
What are they trying to identity?
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Question 9 of 23
9. Question
Where will the listeners be this afternoon?
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Question 10 of 23
10. Question
Reading
Part 5 Incomplete Sentences
Choose the word that best completes the sentence.
Marketing specialists have conducted extensive studies of what _____ customers to a particular product.
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Question 11 of 23
11. Question
Smart shoppers will _____ similar brands of an item before making a decision.
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Question 12 of 23
12. Question
If our work isn’t to your _____, please notify us within 60 days.
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Question 13 of 23
13. Question
Manufacturers like to know what features _____ find useful.
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Question 14 of 23
14. Question
Without good _____, good products can go unsold.
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Question 15 of 23
15. Question
A careful analysis of the _____ products on the market indicated that our product lacked innovation and optional features.
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Question 16 of 23
16. Question
Part 6 Text Completion
Choose the word or phrase that best completes the sentence.
Dear Valued Customer,
Smart consumers like yourself are concerned about your family’s nutrition. Health is a top priority, and so is value. You want high-quality food products at competitive prices. That’s why we are introducing Farm Fresh, our new line of 100% natural and organic frozen dinners. We know you’ll love the great natural taste of Farm Fresh dinners such as Turkey and Wild Rice, Wild Salmon with Spring Greens, and Country Chicken with Vegetables. Farm Fresh dinners are _____ (16) packaged with 100% recyclable materials. But we don’t have to use a lot of fancy words to convince you to enjoy Farm Fresh frozen dinners. We will let their great taste _____ (17) you to keep coming back for more. Please use the enclosed coupons to buy up to six Farm Fresh dinners of your choice at 25% off the usual retail price. We know you _____ (18) by the great taste and the great price.
Sincerely,
Rosa Martello
National Frozen Foods, Inc.
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Question 17 of 23
17. Question
Text Completion
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Question 18 of 23
18. Question
Text Completion
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Question 19 of 23
19. Question
Part 7 Reading Comprehension
Catherine Cosmetics Company
Sales Department Meeting Report
March 29, 20—
We reviewed the sales figures for the past quarter. We are currently experiencing a significant drop in sales in our hair care products. This has been going on since the beginning of the year when we introduced the improved version of our top—selling hair care line, Catherine’s Curls. Our advertising has not been successful in convincing more consumers to buy these products. We know there is a market for products such as these manufactured with 100% natural ingredients and no testing on animals. In fact, our competitors are doing quite well in this area and have been for a number of years. We know from our research that the popularity of all-natural cosmetic products is more than just a passing fad, and this is why we decided to branch out into this area We have carefully compared our products to those of our three largest competitors. We have looked at product ingredients, packaging, target consumers, pricing, and sales strategies. Our product is similar, or even better, in all ways but one. Our packaging is significantly less eye—catching than that of our competitors, and it does not convey the important aspects of the products to the consumer, that is, that these products are entirely made with neutral ingredients. Therefore, in order to attract more customers, we recommend employing a new designer to create better packaging for the Catherine’s Curie line of products.
When did the sales department have a meeting?
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Question 20 of 23
20. Question
Which of the following might be part of the Catherine’s Curls line of products?
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Question 21 of 23
21. Question
According to the report, why are fewer people buying Catherine’s Curis products?
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Question 22 of 23
22. Question
The word market in line 5 is closest in meaning to
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Question 23 of 23
23. Question
The word fad in line 8 is closest in meaning to
Học từ vựng qua Flash Card
Tapescript phần nghe
Part 1: Photo
Number 1. Look at the picture marked Number 1.
(A) The clerk is competing with others.
(B) The shoppers are comparing prices.
(C) The man is not attracting a crowd.
(D) The consumer is convincing the sales person.
Part 2: Question—Response
Number 2.
Aren’t pop-up ads on the Internet just a fad?
(A) No, they’re here to stay.
(B) I put up with a lot.
(C) She’s not fat.
Number 3.
Was the customer satisfied with our work?
(A) Satisfaction is guaranteed.
(B) Very.
(C) I found a new customer today.
Part 3: Conversation
Numbers 4 through 6 relate to the following conversation.
[WI With a new store opening across the street, we’ll have to work harder to compete in our market. We need to attract more customers to our store and our products.
[M] Perhaps our ads could show some of our satisfied customers and have them talk about their experiences shopping with us. Ads like that are often persuasive.
[W] What an inspired idea. Let’s get to work on it right away. I’ll call a photographer to come over and shoot pictures of people shopping in our store.
Part 4:Talk
Questions 7 through 9 relate to the following recording.
To attract new customers, we must first convince them that we offer something worthwhile. We need to inspire them to try our services, just once, so that they can make their own comparison. Their experience will persuade them that we are better than the competition. But what is it that we offer that makes us unique? What do you think we offer that the competition does not? We will discuss these questions during our workshop this afternoon, but our task doesn’t stop there. When you go home tonight, I want each of you to think about how you can best promote our company’s products, so that when you meet with our store clients you give us the best representation possible.
Đáp án
LISTENING
1. C 2. A 3. B 4. C 5. D 6. A 7. D 8. C 9. B
READING
10. C 11. A 12. C 13. A 14. D 15. B 16. C 17. A 18. D 19. B 20. A 21. C 22. D 23. B